Brand Alignment Checklist — LiLo Brand Studio

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Start Here

Before you change a single thing, get your brand in one place. Ten minutes now saves you an hour of hunting later. Every tab after this one asks for these same files, so set them up once and pull from them the whole way through.

A cohesive brand starts with a single source of truth. When your logo, colors, and photos all live in one place, every update looks the same because it came from the same place. That sameness, repeated everywhere, is what people read as trust.

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Create one brand folder you can find fast

Name it something obvious like BRAND ASSETS on your desktop, Google Drive, or Dropbox. This is home base for everything below.

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Drop in every version of your logo

Full color, black, white, and a transparent PNG. You need different versions for light and dark backgrounds, so gather them all now.

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Write down your exact brand colors

The hex codes, like #AF493B, not just "that rust color." You will paste these into Canva, your website, and your AI tools. Close is not the same.

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Pull your best current photos into the folder

Ten to fifteen of your strongest headshots and brand images. These are what you swap in everywhere, so pick them once and stop second-guessing.

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Note your brand fonts and where to get them

The exact font names, plus where you bought or downloaded them. Future you will not remember.

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Open a brand doc to write in as you go

A Google Doc, Note, or Notion page. As you write new bios, taglines, and copy through this checklist, paste them here. By the end it becomes your brand cheat sheet, one place you copy from forever.

Social Media

Photos and bios together, by platform. Both matter. A great photo with a stale bio still sends the wrong signal.

Profile photo rule: Choose a photo where your eyes are clearly visible and your face fills most of the frame. People decide in seconds whether they trust you, and they decide with your eyes. Use the same photo across every platform so you are instantly recognizable no matter where someone finds you.

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Instagram profile photo

Edit Profile, then tap the circle at the top

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Instagram bio

What you do, who it is for, and where to go next. You have 150 characters. Every word has to earn its spot.

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Facebook page profile photo and cover photo

Cover photo: use this to show your brand in action, not just your face

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Facebook page description

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LinkedIn profile photo and banner image

Banner is prime real estate most people leave blank or generic

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LinkedIn headline

This shows up in search results. Make it specific, not just your job title.

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LinkedIn About section

Write it in first person. Tell your story, not your resume.

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Pinterest profile photo, board covers, and bio

If you use branded board covers, update those too

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TikTok profile photo and bio

If applicable

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YouTube channel art, profile photo, and about section

If applicable

Showing up on social media is hard enough. Doing it without a brand behind you makes it almost impossible.

Stop trying to post your way out of a branding problem. When your brand is clear, showing up becomes a whole lot easier.

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Website

Your website is where people go to know, like, and trust you. Make sure it is clear who you help, how you help them, and that every corner looks like the brand you have built.

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Update your homepage headline and hero image

Read the headline out loud. Does someone new immediately know who you help and what you do?

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Refresh your About page: photo and copy

This is where people decide if they like you. The photo and the words both matter. Does it sound like you right now?

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Update photos on your services or work with me page

People are deciding whether to hire you here. Put your best photo next to your best offer.

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Check any pop-ups, opt-in forms, and contact pages for old photos

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Update your blog author photo and any sidebar images

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Update your social share image

In your SEO settings, called Open Graph image. This is what shows up when your link is shared.

Your website has one job: make people trust you. Is it?

Your website is where people fall in love with your business. Great websites don't just look good. They build trust, answer questions, and make the next step feel easy. By the time someone clicks "Book Now," they should already feel like they know you.

Book a free call

Every email you send is a brand impression. Most people have no idea how many places their old branding still lives.

Your email signature is prime real estate. Design it in Canva: search "email signature," pick a template, swap in your colors, logo, headshot, and links. Download as PNG, then paste it into your email settings. Takes 20 minutes and works forever.

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Redesign your full email signature

Include: name, title, phone, website, social links, headshot, logo. Design in Canva, install in Gmail or Outlook settings.

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Check that signature colors and fonts match your current brand

Old signatures almost always have old colors or default fonts

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Add a one-line tagline or CTA to your signature

Something like "Book a free consult" or your brand tagline. Every email is a soft pitch.

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Email newsletter header image

Update your template in Flodesk, Mailchimp, or wherever you send from

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Welcome email: update photo and refresh the copy

The first email new subscribers get. Does it sound like you right now?

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Any automated sequences that include your photo

Nurture sequences, sales emails, onboarding flows

Somewhere out there, an old version of your business is still introducing itself.

Branding isn't just your logo. It's making sure every place people meet you feels like the same business.

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Bios & Copy

The copy assets you own and send out. Keep a master version of each so you are never starting from scratch.

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Write or update your short master bio

3 to 5 sentences. Who you are, who you serve, what makes you different. This is what you copy-paste when someone asks.

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Write or update your long master bio

One to two paragraphs for media kits, applications, and features. Pull from the short one and expand.

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Speaker or podcast guest bio

The bio you send to hosts. It should be written in third person and include your area of expertise and a quick credibility line.

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Review your brand tagline or catchphrase

Does it still fit where you are headed? If you have been using the same one for years, it may be time to revisit it.

You can sell your business all day... until someone asks, "So what do you do?"

That's usually not a writing problem. It's a clarity problem. Once you know what makes you different, the words come a whole lot easier.

Book a free call

Platforms

The platforms behind the scenes that clients, leads, and collaborators see. Do not let your old brand live here.

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Google Business Profile: photo, banner, and description

Shows up in Google Maps and search. Do not skip this one.

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Dubsado, HoneyBook, or CRM profile and branding

Clients see this on proposals and invoices

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Calendly or booking page: photo and description

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Zoom profile photo and virtual background

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Stan Store or link-in-bio page: photo, cover image, headline, and description

The headline and description are what sell your products before anyone even clicks

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Course platform profile: Kajabi, Teachable, Thinkific, etc.

If applicable

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Podcast platform profile: Spotify, Apple Podcasts, etc.

If applicable

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Yelp or local business directory listings

If you serve local clients, these show up in search and often get ignored

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Chamber of Commerce or industry directory profile

If applicable

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Any guest blog posts or features that include your photo and bio

Reach out to the site owner and ask them to update it

Ever think you've updated everything... then open LinkedIn and meet the version of yourself from three years ago?

That's what happens when your business grows faster than your brand. Build it on strategy, and every update gets easier because you're not reinventing yourself every time.

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Design Assets

Everything you use to create. If the source files are outdated, everything you make from them will be too.

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Upload your current brand photos to your Canva brand kit

Brand Kit, then Brand Photos. This is where all your templates pull from.

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Confirm your brand colors are saved correctly in Canva

Brand Kit, then Brand Colors. Update hex codes if anything has changed.

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Confirm your logo files are saved and current in Canva

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Update social media templates and lead magnet graphics

Story templates, quote graphics, promotional posts, opt-in covers. Anything with your face or old brand colors.

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Update your media kit, speaker one-pager, and proposal or contract cover

Any client-facing or press-facing document that represents you professionally

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Update any printed materials: business cards, brochures, signage

If these include your photo, now is the time to reorder

DIY got you this far. But if you're ready to grow, your brand has to grow with you.

Looking DIY isn't about having a bad logo. It's about a hundred little things that almost work. If you're stepping into your CEO era, your brand should too.

Book a free call

AI Tools

Your AI tools should know your brand as well as you do. Feed them the right inputs and they will stop producing generic output.

This is the step most people skip entirely. Upload your logo, brand colors, fonts, and a few of your best brand photos into every AI tool you use regularly. The more context it has, the more on-brand everything it creates will be.

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Update your ChatGPT profile photo and name

Settings, then Personalization

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Upload your brand kit to ChatGPT or Claude

Drop in your logo, hex codes, brand fonts, and 2 to 3 of your best brand photos. Pin it to your custom instructions or a Project so it is always available.

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Update your brand voice instructions in any AI tool you use regularly

Use the Voice Prompt tab in this checklist to generate a fresh one

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Update reference photos in any AI image tools you use

Midjourney, Adobe Firefly, etc. Swap out old reference images of yourself.

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Confirm your brand photos are saved in one dedicated folder

The same folder you set up in Start Here, so you always know where to find them when you need them fast

The goal isn't to let AI sound human. It's to help AI sound like you.

AI isn't the problem. Give it a clear brand, and suddenly it starts sounding like you instead of sounding like the internet.

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Content to Post

A brand refresh without content announcing it is a tree falling in the woods. Show people who you are right now.

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Pin a post that introduces who you are

Your story, your why, what makes you different. This is the first thing a new follower should read. Make it count.

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Pin a post that explains exactly what you do and who it is for

Clear beats clever. Tell them what you offer, who you help, and what to do next.

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Post a brand refresh or "new look" announcement

New look, new era. Let people celebrate with you. Behind-the-scenes of your brand refresh performs well.

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Update Instagram Story Highlights covers

And swap any old photos showing inside saved highlights

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Send a brand refresh email to your list

Show them the new look, share the story behind the refresh. Free content, real connection.

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Archive old grid posts that feel off-brand now

You do not have to delete them. Tuck them away so your grid tells the right story going forward.

Your content shouldn't just fill your camera roll. It should make you money.

Every image should have a purpose. Your website. Your emails. Your social media. Your next launch. When your photos actually support your brand, showing up becomes a whole lot easier.

Book a free call

Business Card

Your business card is often the first physical impression of your brand. It should look like the rest of you.

Design it in Canva. Search "business card," pick a clean template, and build it from scratch using your exact brand colors, your logo file, and your current headshot if you use one. Keep it simple. Your name, title, website, email, and one social handle. Anything more is clutter.

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Update your photo if it appears on your card

Use a close-up, eyes visible, consistent with your other profile photos

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Confirm your brand colors are applied correctly

Check your hex codes. Printed colors can shift, so use your exact values every time.

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Update your logo to the current version

Make sure you are using the correct file, not an old export or low-res version

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Review your tagline or catchphrase

Does it still reflect who you are and who you serve? If not, rewrite it before you reorder.

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Verify your contact information is current

Website, email, phone, social handle. One outdated detail and the card does more harm than good.

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Check that fonts match your brand guidelines

Your card should use the same typefaces as your website and social graphics

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Use the back of the card intentionally

A strong tagline, a QR code to your website, or a single bold image. Blank backs are a missed opportunity.

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Order new cards once the design is final

Do not reorder from the old file. Start fresh with the updated version.

Have you ever handed someone your business card and immediately apologized for it?

Your business card is often the last thing someone walks away with. It should leave the same impression as everything else you've worked so hard to build.

Book a free call

Brand Voice Prompt

Your visuals are only half of a brand. The words have to sound like the same person. Copy this prompt and paste it into ChatGPT or Claude to build your brand voice and fix any copy that no longer fits.

A brand refresh is not just visual. If your copy still sounds like who you were two years ago, you are sending mixed signals. Most voice prompts ask you to define your own voice first, which is the hardest part. This one flips it. The AI interviews you, pulls your real voice out of how you actually talk, and builds you a Brand Voice Guide you can paste into any AI tool from now on. That guide is the asset. Save it and everything you write going forward sounds like you.

Copy and paste this into ChatGPT or Claude

I want you to act as a brand voice strategist. Your job is to figure out how my brand should sound, then help me fix every piece of copy that does not sound like it. Do not start rewriting anything yet. STEP 1: INTERVIEW ME. Ask me these questions one at a time and wait for my answer before moving to the next one: 1. What do you do and who do you do it for? 2. Describe your favorite client ever. What made working with them great? 3. What do clients say about working with you? Use their words, not yours. 4. What do competitors in your space say on their websites that makes you roll your eyes? 5. Tell me about your work like you are talking to a friend at dinner. Just talk, do not write. 6. What is a strong opinion you hold about your industry that others might disagree with? STEP 2: BUILD MY BRAND VOICE GUIDE. Using my answers, especially HOW I talked in questions 5 and 6, not just what I said, write a Brand Voice Guide with: - Three words that define my voice, each with a sentence on what it looks like in practice - Three things my voice is NOT - Five phrases that sound like me - Five phrases I should never use - One paragraph of sample copy written in my voice Show it to me and ask what feels off. Revise until I say it sounds like me. STEP 3: AUDIT AND REWRITE. Once the guide is locked, I will paste in my current copy one piece at a time (bio, website headline, about page, email signature, captions). For each one: - Tell me honestly what sounds dated, generic, or off-voice - Rewrite it using the guide Rules for every rewrite: no buzzwords (elevate, empower, unlock, journey, transform), no hedging, shorter sentences than you think you need, and it should sound like one specific person, not a marketing department. At the end, remind me to save the Brand Voice Guide somewhere permanent so I can paste it into any AI tool from now on and everything it writes will sound like me.

How to use this

Copy the prompt above and open ChatGPT or Claude. Paste it in and send it.
Answer the interview questions honestly, one at a time. For question 5, actually talk the way you would to a friend. That is where your real voice lives.
When it builds your Brand Voice Guide, push back until it sounds like you. Tell it to go bolder, shorter, or more specific.
Save that Brand Voice Guide somewhere you will find it again. It is the asset. Paste it into any AI tool going forward and everything sounds like you.
Then paste in your current copy one piece at a time and let it audit and rewrite. Update your bios, email signature, and website using the other tabs in this checklist.

Every corner of your brand is up to date.

You did not just tweak one thing and hope. Every place your brand lives now tells the same story. You showed up like the CEO you are. Go celebrate, then get back to work.

Visit LiLo Brand Studio