LiLo Brand Studio

Brand Alignment Checklist

Most solopreneurs update one thing and call it done. This checklist makes sure you actually finish the job. Every platform, every tool, every touchpoint where your brand lives so nothing gets left behind.

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Social Media
Photos and bios together, by platform. Both matter. A great photo with a stale bio still sends the wrong signal.

Profile photo rule: Choose a photo where your eyes are clearly visible and your face fills most of the frame. People decide in seconds whether they trust you, and they decide with your eyes. Use the same photo across every platform so you are instantly recognizable no matter where someone finds you.

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Instagram profile photo
Edit Profile, then tap the circle at the top
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Instagram bio
What you do, who it is for, and where to go next. You have 150 characters. Every word has to earn its spot.
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Facebook page profile photo and cover photo
Cover photo: use this to show your brand in action, not just your face
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Facebook page description
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LinkedIn profile photo and banner image
Banner is prime real estate most people leave blank or generic
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LinkedIn headline
This shows up in search results. Make it specific, not just your job title.
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LinkedIn About section
Write it in first person. Tell your story, not your resume.
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Pinterest profile photo, board covers, and bio
If you use branded board covers, update those too
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TikTok profile photo and bio
If applicable
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YouTube channel art, profile photo, and about section
If applicable

Scrolling through your own profile and cringing a little?

Brand photos are not just headshots. They are a full content library built around your brand so every platform looks like you on purpose.

Book a brand strategy call
Website
Your website is where people go to know, like, and trust you. Make sure it is clear who you help, how you help them, and that every corner looks like the brand you have built.
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Update your homepage headline and hero image
Read the headline out loud. Does someone new immediately know who you help and what you do?
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Refresh your About page: photo and copy
This is where people decide if they like you. The photo and the words both matter. Does it sound like you right now?
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Update photos on your services or work with me page
People are deciding whether to hire you here. Put your best photo next to your best offer.
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Check any pop-ups, opt-in forms, and contact pages for old photos
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Update your blog author photo and any sidebar images
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Update your social share image
In your SEO settings, called Open Graph image. This is what shows up when your link is shared.

Swapping out photos on a website that was never quite right is still a website that was never quite right.

Sometimes a refresh is the answer. Sometimes the whole thing needs to be rebuilt to actually work for your business.

Book a call to find out which one you need
Email
Every email you send is a brand impression. Most people have no idea how many places their old photo still lives.

Your email signature is prime real estate. Design it in Canva: search "email signature," pick a template, swap in your colors, logo, headshot, and links. Download as PNG, then paste it into your email settings. Takes 20 minutes and works forever.

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Redesign your full email signature
Include: name, title, phone, website, social links, headshot, logo. Design in Canva, install in Gmail or Outlook settings.
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Check that signature colors and fonts match your current brand
Old signatures almost always have old colors or default fonts
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Add a one-line tagline or CTA to your signature
Something like "Book a free consult" or your brand tagline. Every email is a soft pitch.
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Email newsletter header image
Update your template in Flodesk, Mailchimp, or wherever you send from
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Welcome email: update photo and refresh the copy
The first email new subscribers get. Does it sound like you right now?
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Any automated sequences that include your photo
Nurture sequences, sales emails, onboarding flows

Somewhere between your welcome email and your signature, there is an older version of you showing up.

A cohesive brand fixes this across every touchpoint at once, not one email at a time.

Book a call to see what a full brand refresh could do
Bios & Copy
The copy assets you own and send out. Keep a master version of each so you are never starting from scratch.
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Write or update your short master bio
3 to 5 sentences. Who you are, who you serve, what makes you different. This is what you copy-paste when someone asks.
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Write or update your long master bio
One to two paragraphs for media kits, applications, and features. Pull from the short one and expand.
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Speaker or podcast guest bio
The bio you send to hosts. It should be written in third person and include your area of expertise and a quick credibility line.
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Review your brand tagline or catchphrase
Does it still fit where you are headed? If you have been using the same one for years, it may be time to revisit it.

Writing about yourself is the hardest part of running a business.

When your brand strategy is clear, the words come easy.

Book a call to see how it all clicks into place
Platforms
The platforms behind the scenes that clients, leads, and collaborators see. Do not let your old brand live here.
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Google Business Profile: photo, banner, and description
Shows up in Google Maps and search. Do not skip this one.
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Dubsado, HoneyBook, or CRM profile and branding
Clients see this on proposals and invoices
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Calendly or booking page: photo and description
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Zoom profile photo and virtual background
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Stan Store or link-in-bio page: photo, cover image, headline, and description
The headline and description are what sell your products before anyone even clicks
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Course platform profile: Kajabi, Teachable, Thinkific, etc.
If applicable
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Podcast platform profile: Spotify, Apple Podcasts, etc.
If applicable
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Yelp or local business directory listings
If you serve local clients, these show up in search and often get ignored
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Chamber of Commerce or industry directory profile
If applicable
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Any guest blog posts or features that include your photo and bio
Reach out to the site owner and ask them to update it

The more you dig in, the more places your old brand is hiding.

That is what happens when you grow faster than your systems. A strong brand foundation makes every platform update faster and more consistent.

Book a call to start building it
Design Assets
Everything you use to create. If the source files are outdated, everything you make from them will be too.
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Upload new photos to your Canva brand kit
Brand Kit, then Brand Photos. This is where all your templates pull from.
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Confirm your brand colors are saved correctly in Canva
Brand Kit, then Brand Colors. Update hex codes if anything has changed.
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Confirm your logo files are saved and current in Canva
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Update social media templates and lead magnet graphics
Story templates, quote graphics, promotional posts, opt-in covers. Anything with your face or old brand colors.
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Update your media kit, speaker one-pager, and proposal or contract cover
Any client-facing or press-facing document that represents you professionally
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Update any printed materials: business cards, brochures, signage
If these include your photo, now is the time to reorder

Templates stacked on templates, colors that are close but not quite right.

You deserve a brand that actually looks like what you charge.

Book a call to talk about professional brand design
AI Tools
Your AI tools should know your brand as well as you do. Feed them the right inputs and they will stop producing generic output.

This is the step most people skip entirely. Upload your logo, brand colors, fonts, and a few of your best new photos into every AI tool you use regularly. The more context it has, the more on-brand everything it creates will be.

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Update your ChatGPT profile photo and name
Settings, then Personalization
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Upload your brand kit to ChatGPT or Claude
Drop in your logo, hex codes, brand fonts, and 2 to 3 of your best new photos. Pin it to your custom instructions or a Project so it is always available.
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Update your brand voice instructions in any AI tool you use regularly
Use the Voice Prompt tab in this checklist to generate a fresh one
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Update reference photos in any AI image tools you use
Midjourney, Adobe Firefly, etc. Swap out old reference images of yourself.
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Save your new photos to a dedicated brand folder on your computer or cloud
So you always know where to find them when you need them fast

You hit generate and what came back could have been written for anyone.

That is not an AI problem. That is a brand clarity problem. When your brand strategy is solid, even AI starts sounding like you.

Book a call to build that foundation
Content to Post
A brand refresh without content announcing it is a tree falling in the woods. Show people who you are right now.
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Pin a post that introduces who you are
Your story, your why, what makes you different. This is the first thing a new follower should read. Make it count.
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Pin a post that explains exactly what you do and who it is for
Clear beats clever. Tell them what you offer, who you help, and what to do next.
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Post a brand refresh or "new look" announcement
New photos, new era. Let people celebrate with you. Behind-the-scenes content from a brand shoot performs well.
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Update Instagram Story Highlights covers
And swap any old photos showing inside saved highlights
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Send a brand refresh email to your list
Show them the new photos, share the story behind the shoot. Free content, real connection.
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Archive old grid posts that feel off-brand now
You do not have to delete them. Tuck them away so your grid tells the right story going forward.

Running out of things to post is not a motivation problem.

It is a content library problem. A brand photo session gives you months of material built around your brand.

Book a brand strategy call to see how it works
Business Card
Your business card is often the first physical impression of your brand. It should look like the rest of you.

Design it in Canva. Search "business card," pick a clean template, and build it from scratch using your exact brand colors, your logo file, and your current headshot if you use one. Keep it simple. Your name, title, website, email, and one social handle. Anything more is clutter.

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Update your photo if it appears on your card
Use a close-up, eyes visible, consistent with your other profile photos
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Confirm your brand colors are applied correctly
Check your hex codes. Printed colors can shift, so use your exact values every time.
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Update your logo to the current version
Make sure you are using the correct file, not an old export or low-res version
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Review your tagline or catchphrase
Does it still reflect who you are and who you serve? If not, rewrite it before you reorder.
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Verify your contact information is current
Website, email, phone, social handle. One outdated detail and the card does more harm than good.
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Check that fonts match your brand guidelines
Your card should use the same typefaces as your website and social graphics
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Use the back of the card intentionally
A strong tagline, a QR code to your website, or a single bold image. Blank backs are a missed opportunity.
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Order new cards once the design is final
Do not reorder from the old file. Start fresh with the updated version.

Your card should feel like the business version of you walking into a room.

When your brand is cohesive, every touchpoint does that automatically.

Book a call and let's build it
Brand Voice Prompt
Your photos are updated. Now make sure the words sound like the same person. Copy this prompt and paste it into ChatGPT or Claude to audit and refresh your brand voice.

A brand refresh is not just visual. If your copy still sounds like who you were two years ago, you are sending mixed signals. This prompt walks an AI through your brand so it can help you identify what sounds off and rewrite anything that does not fit anymore.

Copy and paste this into ChatGPT or Claude
I want to do a brand voice audit and refresh. Here is what I need you to know about my brand: My name: [YOUR NAME] My business: [BUSINESS NAME] What I do: [ONE SENTENCE DESCRIPTION] Who I serve: [DESCRIBE YOUR IDEAL CLIENT] My brand personality: [3 TO 5 WORDS, e.g. direct, warm, strategic, gutsy] What I am NOT: [3 TO 5 WORDS, e.g. soft, corporate, fluffy, generic] Here are a few examples of copy I am currently using: - [PASTE YOUR CURRENT IG BIO] - [PASTE YOUR CURRENT WEBSITE HEADLINE OR ABOUT PAGE INTRO] - [PASTE ONE MORE EXAMPLE, like an email subject line or social caption] Please do three things: 1. Tell me honestly what is working and what sounds off-brand or dated. 2. Rewrite each piece of copy in a voice that matches my brand personality above. Keep it direct and specific. Cut anything that sounds like everyone else. 3. Give me 5 sample captions I could use on social media that sound like the brand I described. Make them feel like a real person said them, not a marketing department.

How to use this

  1. Copy the prompt above and open ChatGPT or Claude.
  2. Paste it in and fill in the brackets with your real information. The more specific you are, the better the output.
  3. Take the rewrites and test them. Do they sound like you? Push back if something feels off. Tell it to go bolder, shorter, or more specific.
  4. Once you have copy that feels right, update your bios, email signature, and website using the other tabs in this checklist.

Every corner of your brand is up to date.

You did not just refresh your photos. You showed up like the CEO you are. Go celebrate, then get back to work.

Visit LiLo Brand Studio
LiLo Brand Studio
Built for the ambitious solopreneur who is ready for the next level.
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